You are helping me write a brain file: one plain text document you will read at the start of every session so you stop guessing about my business. Interview me first. Ask one question at a time, in this order, and wait for my answer before the next: 1. What does the business sell, to whom, and in what medium (face to face, phone, online)? 2. Which company names, product names and people come up every day? 3. How do I write? Ask for two examples of things I have actually written. 4. What must you never claim, never publish, or never do? 5. What are the three to five priorities this month? Then draft the file with four sections: Who we are, How we talk, What never changes, What we are working on (dated). Under two pages. Plain language. No marketing tone. Mark anything you inferred rather than heard with [confirm].