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LeadershipAugust 28, 2026 · 5 min

Leading a team you do not see every day.

Presence used to mean being in the room. Now it means the team can feel your standard when you are not.

For years my leadership was physical. I was on the floor, at the kiosk, in the meeting. If a standard slipped I saw it slip and I fixed it in the moment. That works right up until you have more than one location, or you move, or you build a company on top of the first one. Then the only leadership that survives is the kind that runs without you in the room.

Presence is a cadence, not a location

A team that sees you daily reads your standard off your face. A team that does not needs to read it off a rhythm. The rhythm I run now is simple: a written daily number the whole team sees, a short weekly call with each leader that follows the same agenda every time, and a monthly review where the numbers and the people get discussed together.

None of that is clever. The point is that it does not move. When the cadence is fixed, people stop wondering what you expect and start preparing for it.

Write the standard down or it drifts

When I was in the room, the standard lived in my head and that was fine. When I was not, every leader ran their own version of it. The only fix was to write it. What a good shift looks like. What a debrief looks like. What gets escalated and what does not. It felt like bureaucracy for about a week. Then the questions stopped.

The trap

The trap of leading at a distance is that you start managing reports instead of people. A dashboard tells you what happened. It cannot tell you why. So the weekly call is not about the numbers. The numbers are already in the document. The call is about the one person on their team that leader is worried about, and what they are going to do about it this week.

If your team cannot describe your standard without you in the room, you do not have a standard. You have a presence. Presence does not scale.